Board Chair

William "Rick" Abrams, JD 
Chief Executive Officer/Executive Vice President, Wisconsin Medical Society

Mr. Abrams is Chief Executive Officer/Executive Vice President of the Wisconsin Medical Society. Prior to his current position, Mr. Abrams served as Executive Vice President/Executive Director of the Medical Society of the State of New York (MSSNY). He has nearly 25 years of experience in health policy, including eight years addressing federal and state issues that specifically impact physicians.

Before joining MSSNY in 2004, Mr. Abrams served as Chief Operating Officer of the American Health Care Association from 2000 to 2003. Prior to that, he spent 10 years as Vice President and then President and CEO of the New Jersey Association of Health Care Facilities. He also worked for New Jersey Gov. Thomas Kean in a variety of assignments, including Ombudsman for the Institutionalized Elderly, Director of Government Relations in the New Jersey Department of Health, Deputy Attorney General and Assistant Counsel to the Governor. Abrams earned a bachelor’s degree from the University of Minnesota and a juris doctor, cum laude, from Seton Hall University School of Law.

Mark Moody
Vice Chair
President and CEO of WEA Trust

Mark became President and CEO of the Trust in 2010. He was previously Deputy Director of the Wisconsin Medicaid program and then Staff Director for the Hospital Rate Setting Commission in the 1980s. Mark went into the private sector as CEO of Network Health Plan in the Fox Cities and later as CEO of an HMO in Cleveland, Ohio. He was appointed national Vice President of Managed Care Product Development for Aetna Health Plans. In 1993, he and his family moved to New Zealand where he led Aetna International’s team in launching a managed care business.

 Upon returning to the United States, Mark worked in the managed care software and services industry where he was appointed Vice President for International Operations. Mark was also CEO of a computer software company in the Twin Cities for three years.

 In 2003, Mark was appointed Director of Medicaid, BadgerCare and SeniorCare by Governor Doyle. He also served as chair of the Health Insurance Risk Sharing Plan (HIRSP) Board of Directors from 2003 to 2006 and the Governor’s Pharmacy Reimbursement Commission.

Christopher Queram
President and Chief Executive Officer, Wisconsin Collaborative for Healthcare Quality (WCHQ)

Mr. Queram has been the president and chief executive officer of the Wisconsin Collaborative for Healthcare Quality (WCHQ) since November 2005.  WCHQ is a voluntary consortium of organizations working to improve the quality and affordability of health care, and the health of the population in Wisconsin, through public reporting of comparative performance information, collaborative learning, and sharing of best practices.  In addition to his responsibilities with WCHQ, Mr. Queram serves on the boards of The Joint Commission, its subsidiary Joint Commission Resources, and Delta Dental of Wisconsin.  He is also a member of the Quality Alliance Steering Committee, AQA Steering Committee, Hospital Quality Alliance principals, and editorial advisory group of The Commonwealth Fund publication, Quality Matters.

Mr. Queram previously served as chair of the Purchaser Council, board member with the National Quality Forum (2000–2005), treasurer of The Leapfrog Group (2002–2005), and board chair of the National Business Coalition on Health (1998–2000).  He was a member of three Institute of Medicine committees: the Committee on Redesigning the National Healthcare Quality and Disparities Reports; Committee on Redesigning Health Insurance Benefits, Payment and Performance Improvement Programs; and Committee on the Consequences of Un-insurance.  He also served on President Clinton’s Advisory Commission on Consumer Protection and Quality in the Health Care Industry.  Prior to his current position, Mr. Queram was the Chief Executive Officer of the Employer Health Care Alliance Cooperative in Madison, Wisconsin and also previously served as a hospital executive in both Madison and Milwaukee, Wisconsin.  Mr. Queram holds a master’s degree in health services administration from the University of Wisconsin at Madison.

Brian Potter

Senior Vice President of Finance, Wisconsin Hospital Association

Mr. Potter has served the Wisconsin Hospital Association (WHA) as Senior Vice President, Finance since December 2010.  He has been with the hospital association for over 18 years in total, working primarily on hospital reimbursement issues and other regulatory, compliance and legislative matters facing hospitals and health care systems.  He also oversees the association’s internal operations and the WHA Information Center.

Prior to joining WHA, Mr. Potter worked for a staff model health maintenance organization concentrating on finance and operational issues.  He also spent three years in public accounting focusing on hospital audits and other health care consulting projects. He has a Masters degree from the University of Wisconsin in Healthcare Fiscal Management and he is a CPA.

Mr. Potter serves as treasurer for the HIPAA Collaborative of Wisconsin, serves on the finance committee of the Wisconsin Collaborative for Healthcare Quality, and serves on the boards of the Wisconsin Chapter of the Healthcare Financial Management Association, and the Wisconsin Chapter of the American Association of Healthcare Administrative Management.

Statutory Director
Michael Campbell
IT Business Automation Consultant/Administrator, Wisconsin Dept. of Health Services

Mr. Campbell is an IT Business Automation Consultant / Administrator in the Wisconsin Department of Health Services, Division of Mental Health and Substance Abuse Services, Office of Budget and Operations.

Mr. Campbell represents the DMHSAS Division Administrator’s Office in advancing the Division’s IT initiatives; the primary focus currently being on the Electronic Health Records (EHR) Project which will automate patient records across the 5 facilities that DMHSAS manages.  The new EHR system will also automate patient records in the 3 facilities managed by the DHS Division of Long Term Care; the three State Centers for Persons with Developmental Disabilities (DD Centers).

Mr. Campbell has more than 30 years of information technology experience with WI State IT systems, including a nine-year stint in this agency early in his career when he helped develop  the then DH&SS Human Services Reporting System (HSRS).  He has also worked with IT systems in DPI, DOC, DOA and DOR, and most recently served as an IT Business Liaison and Project Manager for the WI Department of Transportation.  Mike also has private-sector experience with CUNA & Affiliates.

Mr. Campbell has a BS in Computer Science with a Business Administration Minor from Lakeland College.  He has an Associate Degree in Data Processing and Business Analysis from the Madison Area Technical College. 

Elected Director
Mike Day
Chief Information Officer, Columbia St. Mary's Hospitals

Mr. Day is the Chief Information Officer at Columbia St. Mary’s in Milwaukee. In this role, Mr. Day is responsible for leading the organization’s technology vision, including operations, finances, technology procurement and implementation. Mr. Day has overseen several large scale technology programs during his tenure with Columbia St. Mary’s, including the electronic health record and enterprise resource planning implementations.

Mr. Day has 18 years of experience in information technology. Prior to joining Columbia St. Mary’s, Mr. Day worked for Accenture where he developed expertise in applications development, implementation and support as well as the implementation of IT operating models in the healthcare and financial services industries. Mr. Day is a graduate of Purdue University and resides in Cedarburg with his wife Tracy and their two children, Emma and Jack.

Elected Director
Pete Farrow
CEO and General Manager, Group Health Cooperative of Eau Claire

Mr. Farrow is CEO and General Manager of Group Health Cooperative of Eau Claire. In the 14 years since his arrival, Group Health Cooperative has more than tripled its enrollment while consistently achieving high levels of member satisfaction and quality among regional health plans and nationally. 

Prior to joining Group Health Cooperative, Mr. Farrow served as Assistant Deputy Insurance Commissioner for the state of Wisconsin.  In addition to directing the operation of the state’s four insurance funds, he oversaw the policy development and implementation for the Office of the Commissioner of Insurance and took a lead role in several health insurance reform initiatives, including Wisconsin’s managed care reforms.  Mr. Farrow is a former small-business owner and served as press secretary for Congressman Jim Sensenbrenner of Wisconsin.

Mr. Farrow currently serves on the Board for the Wisconsin Association of Health Plans, Wisconsin Insurance Security Fund, United Way of the Greater Chippewa Valley, and Eau Claire Economic Development Corporation.  Mr. Farrow was the past Chairman of the Eau Claire Area Chamber of Commerce Board of Directors and past President of the Wisconsin Association of Health Plans Board of Directors.  Mr. Farrow earned his bachelor’s degree in economics from Marquette University.

John FoleyElected Director
John Foley

Vice-President Health Services, Anthem Blue Cross Blue Shield

Mr. Foley is Vice President of provider engagement and contracting for Anthem Blue Cross Blue Shield of Wisconsin (Anthem).  In this role, he is responsible for total cost of care results for Anthem, including provider network management, physician and provider relations and provider data integrity.  He is responsible for overseeing all physician, hospital and ancillary provider networks, provider data base operations and maintaining effective communications and relationships with Anthem’s contracted partners.

Mr. Foley has more than 26 years of experience in finance and the health care industry.  Prior to working with Anthem, Mr. Foley served as United Healthcare’s vice president of network management where he was responsible for the overall annual management of over $4 billion in health care services.

Mr. Foley graduated with a bachelor’s degree in finance from Marquette University in Milwaukee. He also holds a master’s degree in business administration.

Elected Director
Jonathan Jaffery, MD
Medical Director, Delivery System Innovation, UW Medical Foundation; President/CEO of the UW Health ACO

Dr. Jaffery is a practicing nephrologist and an associate professor of medicine at the University of Wisconsin School of Medicine and Public Health. As a 2010 – 2011 Robert Wood Johnson Foundation Health Policy Fellow, Dr. Jaffery worked with the U.S. Senate Committee on Finance on a variety of issues relating to delivery system and payment reform, and he continues to focus on this area in his role with UW Medical Foundation.

From 2008 to 2010, he served as the Chief Medical Officer for the state of Wisconsin Medicaid program.

A 1990 graduate of the University of Michigan, Dr. Jaffery attended the Ohio State University College of Medicine and completed training in internal medicine and nephrology at the University of Vermont. While on faculty at the University of Wisconsin School of Medicine and Public Health, he received a Master of Science degree in population health. He is board certified in nephrology and a fellow of the American College of Physicians.

Dianne KiehlElected Director
Dianne Kiehl

CEO, Business Health Care Group (BHCG)

Ms. Kiehl was hired as the first executive director of the Business Health Care Group (BHCG) in 2004, taking the group from 14 companies to more than 1100.  Ms. Kiehl has more than 26 years experience managing health care. The majority of her career was as co-owner of CNR Health, a national managed care firm specializing in EAP and behavioral health. Prior to and following CNR she held vice president positions with two Wisconsin based Preferred Provider Organizations and directed Medicaid for United Healthcare, Midwest region.

She serves on the board of directors for the Greater Milwaukee Business Foundation on Health, Wisconsin Collaborative for Healthcare Quality, Wisconsin Health Information Exchange and Wisconsin Health Information Organization.  She is actively engaged in the National Business Coalition on Health and health care reform activities.

Statutory Director
Karen McKeown

Administrator, Division of Public Health

Ms. McKeown has served as the Administrator of the Wisconsin Division of Public Health since January 2012. Previously she worked as an oncology staff nurse and leader for eleven years, overseeing the clinical operations of inpatient and outpatient oncology departments. Ms. McKeown's health policy experience includes a student fellowship with the U.S. Senate Finance Committee, and a graduate fellowship with the Heritage Foundation. She has also worked with the Oncology Nursing Society on policy-related projects, including work to engage oncology nurses in the policy process. Ms. McKeown holds a BSN from the University of Texas in Tyler, and a MSN in Nursing Management, Policy and Leadership from Yale University.


Paul Meyer
Chief Operating Officer, The Alliance®

Paul Meyer joined The Alliance in 1996 and served as the director of finance and operations until he became chief operating officer in 2007. As COO he is responsible for planning, coordinating, directing and controlling the financial, operational and human resource needs of the company. He oversees the claims and customer service, finance, MIS, and HR departments and serves as the treasurer on The Alliance Board.

Paul serves as board chair for WisconsinRx/National CooperativeRx, providing direction for this not-for-profit prescription drug purchasing cooperative. He is a board member of Catholic Charities, Madison, which provides charitable services to an 11-county area of southern Wisconsin.  Paul also serves on the board of directors of All Saints Neighborhood and the pastoral council for Our Lady Queen of Peace Parish.

He is also a founding member of the HIPAA Collaborative of Wisconsin, a joint effort of a number of Wisconsin health care organizations working to facilitate understanding and collaboration related to HIPAA.

Prior to joining The Alliance, Paul was the Assistant Director of Finance at the University of Wisconsin Hospital and Clinics.  In this role he had oversight of managed care contracting and the decision support system that was used to monitor organizational performance and model improvements.   Prior to UW, Paul was a health care consultant providing guidance for hospital operational improvement.

Paul received both his bachelor's degree in industrial engineering and his master's degree in health care administration from the University of Wisconsin-Madison.

Dr. Narayana Murali

Executive Director, Marshfield Clinic Health System 

Dr. Narayana Murali was recently elected by the Clinic’s Class A Members and approved by the Marshfield Clinic Health System, to serve as the Clinic’s Executive Director effective November 11, 2014. The Clinic physician executive director, in coordination with the Marshfield Clinic Health System, Inc. chief executive officer, performs all executive duties with the authority of the president under law. 

Dr. Murali earned his medical degree from the University of Madras, Chennai, Tamil Nadu, India, and then completed a three year post graduate training in General Medicine leading to the award of the Diplomat of the National Board in General Medicine, in India.  He furthered his medical training in Australia and proceeded to complete an Internal Medicine residency, at Mayo School of Graduate Medical Education, Rochester, Minnesota. He subsequently completed the NIH sponsored Clinician Investigator Training Program and Fellowship in Kidney disease at the Mayo Clinic College of Medicine, Rochester, MN. He is a principal investigator of federally funded studies and has authored multiple scientific papers in both basic and clinical science, in addition to several book chapters and reviews. He served as the associate editor of the 7th edition of the Mayo Clinic Internal Medicine Review textbook.

Dr. Murali joined the Marshfield Clinic in 2006 as a nephrologist and was the recipient of the George E. Magnin teaching award in 2009, and other national and regional awards for scientific work. He served as the Chief of Staff, of Ministry St. Joseph’s Hospital, 2011-2012, Corporate Secretary of the Clinic 2012-2014 and more recently the Chairperson of Marshfield Clinic Board of Directors.

He replaces Dr. Brian Ewert, who retired as the executive director, in October 2014.


Charles W. NasonElected Director
Charles W. Nason

Chairman of the Board, Delta Dental

Mr. Nason graduated from UW-Madison in 1968, after which he worked with Mobil Oil Corporation, the U.S. Navy, Appleton Memorial Hospital, and was a partner in Idea Associates. He is currently Chairman of the Board of Worzalla Publishing, in Stevens Point, Wisconsin. The employee-owned facility specializes in printing and binding of books for publishers across the country.  Mr. Nason retired as Warzalla's CEO/President in June 2011. Under Mr. Nason's direction the company has grown from sales of $7.5 million in FY83 to more than $54 million in FY11, and employment has grown from 165 to 300.

Mr. Nason is a past president of the Book Manufacturers Institute (BMI), and has been active in the Wisconsin Chapter of the ESOP Association, Wisconsin Manufacturers and Commerce (WMC), Central Wisconsin Area Economic Development Council, Marshfield Clinic National Advisory Council, and the Wisconsin Department of Development Employee Ownership Assistance Committee. He is currently a Board Member of Delta Dental of Wisconsin, Wisconsin-Illinois Senior Housing, and Wood Trust Bank. 

Statutory Director
Kitty Rhoades
Chairman of the Board, Wisconsin Department of Health Services

Ms. Rhoades was appointed by Governor Scott Walker as Secretary of the Department of Health Services in February 2013.  Ms. Rhoades has been with the Department since January 2011, serving as the Deputy Secretary.


Ms. Rhoades has a long history of active involvement in health care issues. Prior to being appointed to serve as the Department of Health Services Deputy Secretary, Ms. Rhoades served in the Wisconsin State Assembly from 1999 until her retirement in 2011.  During her legislative service, Ms. Rhoades served as the chair of the Assembly Aging and Long-Term Care Committee and the co-chair of the Joint Legislative Committee on Finance.  She has received numerous awards from advocacy groups in recognition of her leadership on long-term care issues, including her support for the development of consumer-driven programs.